What is Rejuve?

Rejuve: short for Rejuvenate. "give new energy or vigor to; revitalize."

"Our luxury thermal spa, located on the scenic west coast, offers a rejuvenating experience inspired by nature. Featuring Nordic water circuits with hot and cold pools, saunas, and steam rooms, the spa promotes wellness and relaxation. We use naturally made skincare products crafted from organic ingredients, ensuring a holistic approach to skincare. Expert massage therapists provide personalized services, from deep tissue to aromatherapy, in a tranquil environment enhanced by the sound of ocean waves. Every detail reflects the harmony and purity of nature, offering a sanctuary for guests to escape, unwind, and rejuvenate."

The Logo

For the logo, I wanted to visually include the key elements that represent Rejuve. Scroll to see an even deeper breakdown of the logo and its elements. The use of light stroke width in the linework was purposeful - giving a quiet and subtle look rather than bold or heavy, evoking a "zen" and light energy. The main logo is also symmetrical, something that was important in symbolizing balance, which is the backbone of Rejuve's core values and beliefs.

The Colours

I chose a moody, nature-inspired colour palette to evoke a sense of tranquility and connection to the natural world. Deep greens, earthy terracottas, and cool dark blues create a serene atmosphere, reflecting the surrounding coastal landscape. These colours help to soothe the senses, fostering relaxation and mindfulness. The palette’s tones complement the spa's natural materials and organic design elements, enhancing the overall ambiance. This cohesive, nature-inspired aesthetic not only promotes a calming environment but also aligns with the spa's philosophy of harmony and rejuvenation through the elements of nature.