Bike Right
Logo + Tri-Fold Brochure
What is Bike Right?
The Bike Right Network is a group of people dedicated to making cycling education accessible to all children and youth in British Columbia. It is focused on cycling in the city, on city roads, and the rules and precautions that need to be taken and learned.
The Logo
The Bike Right logo design is youthful but is still professional. The square shape exudes stability, trust and safety, while the "open road" exudes freedom, embarking down a road, both literally and figuratively.
Key Words
Happy, fun, bold, versatile, open, free, exciting, health, environment, safety, dependability.
Two other concepts that were explored for Bike Right:
