Everything Wine
Where I currently work as in-house Graphic Designer,
creating all the wine-derful goodies from print, digital ads,
to social, website assets, eblasts, in-store flyers, wayfinding,
to magazines, booklets, mailers, signage, billboards, and more.
Basically, whatever you can see, read, hold, or click on!
My bread n' butter as the in-house designer is the mastering and consistency of our brand guidelines.
To me, the most exciting and interesting challenge is always striving to find that balance between
designing within constraints, while staying fresh and innovative, constantly finding new ways to
visually communicate to our customers, and spread brand awareness to gain new ones.
Featured Print Work: Holiday Gift Guide
A yearly mini magazine created to give customers guidance and inspiration when it comes to buying their holiday wines,
whether it be for gifting, dinner parties, or savouring in front of the fireplace.
Social Media
A variety of designs specifically created for use across all social media channels.
The Big Rebrand
During my time at Everything Wine, the company underwent a complete rebrand, which I'm proud to have been very involved with.
Here is an Instagram 9-grid "takeover" we posted on our feed to help introduce the new colours, look and vibe to our following, and foster excitement for all the newness to come.
Photo Manipulation
With limited resources to always do our own professional photography with models, I often need to rely on finding some great stock photos and adding some realistic branding to them. Here's one of those examples:
Digital Banners
Often used for specific promos, events or themes, usually placed in our emails or sized for website banners.
Icon Design
A collection of icons I've designed and edited for use across various channels.
Print, Signage & Billboards
A few samples of some of my favourite print projects.
Holiday Gift Guide (featured at the top) is usually my fave to create!
